In my years as a behavioural scientist and sales psychology strategist, I've learned one thing above all: diversity isn’t just good ethics, it’s excellent psychology. In business, this principle...
Blog
How can you build a more diverse team and better serve your customers?
Mar 10, 2024 | Behavioural Science, Business Tools, Leadership
In my years as a behavioural scientist and sales psychology strategist, I've learned one thing above all: diversity isn’t just good ethics, it’s excellent psychology. In business, this principle holds especially true. A team diverse in thought, background and...
Why is Every Great Coach a Neuro-Plastician?
Jan 14, 2024 | Behavioural Science, Business Tools, Leadership
Meet Ken, a career coach who uses the power of neuroplasticity to transform lives. Neuroplasticity, or the ability of the brain to adapt, allows Ken to support clients through emotional crises, work dilemmas, and the pursuit of personal and professional growth. He’s a...
Influence vs Manipulation: Navigating a Thin Line
Dec 17, 2023 | Behavioural Science, Leadership, Sales Psychology
Let’s dive into a topic that’s a game-changer in the business world but often gets pushed aside — the razor-thin line between influence and manipulation. These two concepts may look similar, but believe me, they’re as different as day and night in their core...
Is “Meeting Creep” costing your business money?
Dec 9, 2023 | Behavioural Science, Business Tools, Sales Psychology
Let's talk about something we all know too well – Meetings. And not just any meetings, but the ones that seem to multiply on our calendars like rabbits. Ever since we've embraced the whole hybrid/remote work scene, the number of meetings has increased by over 60%. The...
What Are You Worth?
Dec 3, 2023 | Behavioural Science, Business Tools, Leadership
In our lives, one of the common yet often overlooked challenges we face is underestimating ourselves. To be completely honest, I’ve been down that road myself. It’s a prevalent issue that prompts me to delve into a crucial topic — understanding your genuine worth....
Revenue Streams That Work!
Nov 13, 2023 | Behavioural Science, Business Tools, Sales Psychology
Welcome to the exciting world of revenue streams! In today's digital age, there are more opportunities than ever to diversify your income and make money doing what you love. Whether you're a small business owner, a content creator, or an aspiring entrepreneur,...