Business Psychology
Understanding business psychology is essential for enhancing sales performance. By leveraging psychological principles, you can unlock your team’s talent and drive meaningful results.
This program has been meticulously crafted with decades of business, sales, and marketing experience, with the expectation of real, tangible results.
Business Psychology empowers leaders to make the right decisions
Enhance your team’s dynamics and drive success.
Key Benefits of Business Psychology
Improve decision-making skills for more effective business leadership and team collaboration.
Enhance Critical Leadership Skills
Develop the ability to influence and motivate your team towards shared goals.
Better Team Dynamics
Foster a collaborative environment that enhances communication and trust among team members.
Join the Business Psychology Program
Apply today to start transforming your business and team effectiveness.
Your Path to Business Psychology Success
Our Business Psychology program is designed to elevate your business strategies through psychological insights. You can expect a transformative journey that enhances your decision-making and team dynamics

Step 1: Initial Consultation
We begin with a thorough assessment of your current business processes and get into the nitty gritty of your challenges.

Step 2: Strategy Development
Our team crafts a customised strategy to optimise your team’s talent based on psychological principles. Together, we evaluate the best way forward to start seeing results.

Step 3: Implementation
We work alongside you to implement the strategy effectively within your organisation.

Step 4: Analysis
We analyse the outcomes and refine the approach for continuous business acceleration.
Customer success stories
Dr Leanne has an exceptional ability to explain the psychology behind why people make decisions and how to communicate more effectively and ethically. I have already started applying these principles in my role at InnerWest Pest Control, and I can see how they will help me build stronger client relationships.

Anthony le Grange-Scheepers
Business Development, Innerwest Pest Control, Australia
WOW!!!!! Mind-blowing!!!! Your head will literally explode with the amount of amazing information super applicable to your day-to-day sales activities. It was amazing to see how different industries have similar approaches and challenges, and yet such different opportunities to improve their sales process! Every sales team should do this course!

Carolina Montanez
National Sales Manager, Plane2Sea, Australia
Working with Leanne Elich Consulting through the Business Psychology Program has been an absolute game-changer for my brand, Finding the I. Leanne’s deep expertise in behavioural science and psychology and her understanding of how these principles influence business design, sales, marketing, and customer experience have taken my business to a whole new level.

Alice Chou
Founder, Finding the I, Australia
For anyone who is seriously interested in learning more about human behaviour and how to become an effective communicator, look no further. Dr Leanne has an unrivalled level of expertise and facilitates her programme in a way that is easy to understand, with countless insights and practical examples.

Steve Bambury
Co-Founder, Growth Partners, New Zealand
Leanne is amazing and delivers brilliantly. Would love to learn more from this amazing lady.

Procurement Leader
Energy Australia
Dr Leanne has an exceptional ability to explain the psychology behind why people make decisions and how to communicate more effectively and ethically. I have already started applying these principles in my role at InnerWest Pest Control, and I can see how they will help me build stronger client relationships.

Anthony le Grange-Scheepers
Business Development, Innerwest Pest Control, Australia
The course was enlightening, engaging, and genuinely fun - not something I'd usually say about a sales course. I walked away with practical tools I could apply straight away, and I've already seen a noticeable increase in my social media visibility since putting them into practice.

Nicole Yeates
Get Brain Fit, Australia
I attended Leannes Sales Psychology course and can't recommend it enough. I took so many tips and hacks away from this. If you are condering doing the course, do it - if you are not, you are leaving money on the table.

Bianca Schwartpaul
Managing Director, B Thriven, Australia and Germany
Absolutely loved the course in Sales Psychology! I have learnt sooo much over the last 6 weeks and am now able to implement so many new strategies into my business, offerings and marketing! Thank you Leanne for being such an incredible and supportive teacher!

Grace Dagher
Managing Director, GD Events Group, Australia
An amazing workbook that steps a salesperson through the maze of identifying customers and their traits and provides a toolkit to unlock sales success. Solving The Sales Equation is an insightful, comprehensive guide on how to become a sales leader and shows not only how to close deals but also how to get more from [...]

Chris Roots
Senior Journalist, SMH, Australia
The Branding Psychology Program gave me a new lens through which to view decision-making, communication and influence. It introduced key neuroscience and behavioural principles — like nudging, cognitive bias and emotional drivers — in a way that sparked deeper reflection about how we engage with customers and create meaningful content.

Keitha Smith
Director, Growth Partners, New Zealand
Leanne has an extraordinary ability to explore the psychological aspects of branding. She guided me through refining my brand voice, crafting a compelling brand story, and creating an identity that feels both authentic and impactful. Her insights into human behaviour have been instrumental in shaping a brand that truly resonates with my audience.

Alice Chou
Founder, Finding the I, Australia
Easily my favourite presentation of the summit. Leanne is an inspirational woman. I've already bought the book she recommended on thinking fast and slow and I can't wait to look at her other training opportunities.

Health Education Lead
Albury Wodonga Health
What a wonderful session full of highly practical tips and powerful information. I will be reading your book for more. Thanks Leanne.

Head of Laboratory Services
Sydney Water
She is fantastic! I am loving her hosting, she is real and uplifting.

Participant of the National Women in Rail
Roads & Transport Leadership Summit 2024
Unlock Your Business Potential Today
Transform your business with our Business Psychology program. Apply now to gain insights that drive success and amplify growth.