The Psychology Behind Black Friday Madness. Why We Scan, Click and Buy
Every year, the Black Friday and Cyber Monday frenzy sweeps across screens and shopfronts worldwide. Countdown clocks tick, stock bars flash red, and deals [...]
The Psychology of Misinformation: Why We Believe Fake News and How to Spot It
Have you ever read an article only to realise later it wasn't true? Or perhaps you scrolled past a shocking headline and questioned its [...]
The Psychology of Risk and Reward in Decision Making
Every day, we make countless decisions. Some are small, such as choosing what to eat for lunch, while others have a lasting impact, like investing [...]
How can you build a more diverse team and better serve your customers?
In my years as a behavioural scientist and sales psychology strategist, I’ve learned one thing above all: diversity isn’t just good ethics, it’s excellent psychology. [...]
Why is Every Great Coach a Neuro-Plastician?
Meet Ken, a career coach who uses the power of neuroplasticity to transform lives. Neuroplasticity, or the ability of the brain to adapt, allows Ken [...]
Is “Meeting Creep” costing your business money?
Let’s talk about something we all know too well – Meetings. And not just any meetings, but the ones that seem to multiply on our [...]
What Are You Worth?
In our lives, one of the common yet often overlooked challenges we face is underestimating ourselves. To be completely honest, I’ve been down that road [...]
Revenue Streams That Work!
Welcome to the exciting world of revenue streams! In today’s digital age, there are more opportunities than ever to diversify your income and make money [...]
The Moral Dilemma of Automation
The Moral Dilemma Of Automation and AI Are we stuck? Companies all over the world are automating everything from optimising logistics, internal processes, external customer [...]
May the FORCE be with you
5 Driving Forces in Business 2020 will forever be remembered as the ‘year that changed the world’; no one could have imagined the impact. The [...]