Ebooks & Guides
Insider guides and a ‘sneak peek’ into the best business tools you’ll EVER need!

Solving the Sales Equation
You will learn:
- How to overcome frequent sales challenges
- How to make a winning first impression
- The art of building rapport
- The understanding of psychological based customer behaviours
- How to master conversational rhythm
- High-level customer services strategies

Pricing Psychology Checklist
You will learn:
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10 Pricing Psychology Principles
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How to sequence pricing elements that work
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How numbers can influence buying decisions
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Pricing strategy to increase conversions
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Daily checklist for proposals, quotes and contracts

Business Archetypes
You will learn:
- The theory behind Archetypes
- Understanding 12 Business Archetypes
- How to identify the Personality Traits of your clients
- The skills behind psychological selling
- How to master unique sales habits
- How to create a distinct competitive advantage

Personality Intelligence
You will learn:
- The theory behind DISC Profiling and Personality Traits
- Understanding 16 Personality Traits and how to use them
- Identifying the communication style of your clients
- The skills behind behavioural selling
- How to use personality to master objections
- How to create a distinct competitive advantage

Go-To-Market Strategy Template and Checklists
You will learn:
- Identifying the Product to Market fit
- Understanding your audiences buying behaviours
- Identifying your competitive landscape
- Generating a skilful Sales and Marketing Plan
- Articulating your Unique Value Proposition
- Analysing opportunity and success metrics

Psychological Triggers & Cognitive Biases
You will learn:
- Use these tools to optimise your sales, process, website, landing pages and sales pages
- Identify various psychological triggers to improve conversion rates and increase revenue
- Master the art of persuasive email sequences and communication techniques
- How to use nudging techniques to influence customer decision making
- Identify what motivates people to buy

Friday Fun Facts 2022
You will learn:
- A compilation of our weekly published Sales Psychology Facts
- Discover the world of Behavioural Science and the Psychology of customer behaviour
- How you can build and use sales psychology techniques in your own business
- Learn how to implement powerful psychology frameworks to ethically influence your customers

100 Content Topics & Ideas
You will learn:
- 100 of the best post and blog ideas for your sales and marketing strategy
- How to use these ideas on all social platforms
- How to effectively use these tools to help you tell the world about your business
- Increase visibility and promote industry expertise using thought provoking ideas
- Create scroll stopping content that showcases your business

Friday Fun Facts 2023
You will learn:
- A compilation of our 2023 weekly published Sales Psychology Facts
- Discover the insights of customer behaviour
- How you can use sales psychology techniques in your own business
- Learn how to implement powerful psychology frameworks to ethically influence your customers

Hyperbolic Discounting
You will learn:
- How Hyperbolic Discounting is killing your productivity and what to do instead
- Learn the tools to optimise your productivity and time management skills
- Identify psychological triggers to outsmart the Curve of Temptation to choose better options
- Master the art of persuasive decision making

Friday Fun Facts 2024
You will learn:
- A compilation of our 2024 weekly published Sales Psychology Facts
- Discover the insights of customer behaviour
- How you can use sales psychology techniques in your own business
- Learn how to implement powerful psychology frameworks to ethically influence your customers

Friday Fun Facts 2025
You will learn:
- A compilation of our 2025 weekly published Sales Psychology Facts
- Discover the insights of customer behaviour
- How you can use sales psychology techniques in your own business
- Learn how to implement powerful psychology frameworks to ethically influence your customers