Ebooks & Guides

Insider guides and a ‘sneak peek’ into the best business tools you’ll EVER need!

Solving the Sales Equation

Solving the Sales Equation

You will learn:​

  • How to overcome frequent sales challenges
  • How to make a winning first impression
  • The art of building rapport
  • The understanding of psychological based customer behaviours
  • How to master conversational rhythm
  • High-level customer services strategies
Pricing Psychology Checklist

Pricing Psychology Checklist

You will learn:​

  • 10 Pricing Psychology Principles
  • How to sequence pricing elements that work
  • How numbers can influence buying decisions
  • Pricing strategy to increase conversions
  • Daily checklist for proposals, quotes and contracts

Business Archetypes

You will learn:​

  • The theory behind Archetypes
  • Understanding 12 Business Archetypes
  • How to identify the Personality Traits of your clients
  • The skills behind psychological selling
  • How to master unique sales habits
  • How to create a distinct competitive advantage
Personality Intelligence

Personality Intelligence

You will learn:​

  • The theory behind DISC Profiling and Personality Traits
  • Understanding 16 Personality Traits and how to use them
  • Identifying the communication style of your clients
  • The skills behind behavioural selling
  • How to use personality to master objections
  • How to create a distinct competitive advantage

Go-To-Market Strategy Template and Checklists

You will learn:​

  • Identifying the Product to Market fit
  • Understanding your audiences buying behaviours
  • Identifying your competitive landscape
  • Generating a skilful Sales and Marketing Plan
  • Articulating your Unique Value Proposition
  • Analysing opportunity and success metrics

Psychological Triggers & Cognitive Biases

You will learn:​

  • Use these tools to optimise your sales, process, website, landing pages and sales pages
  • Identify various psychological triggers to improve conversion rates and increase revenue
  • Master the art of persuasive email sequences and communication techniques
  • How to use nudging techniques to influence customer decision making
  • Identify what motivates people to buy
Friday Fun Facts 2022

Friday Fun Facts 2022

You will learn:​

  • A compilation of our weekly published Sales Psychology Facts
  • Discover the world of Behavioural Science and the Psychology of customer behaviour
  • How you can build and use sales psychology techniques in your own business
  • Learn how to implement powerful psychology frameworks to ethically influence your customers
100 Content Ideas

100 Content Topics & Ideas

You will learn:​

  • 100 of the best post and blog ideas for your sales and marketing strategy
  • How to use these ideas on all social platforms
  • How to effectively use these tools to help you tell the world about your business
  • Increase visibility and promote industry expertise using thought provoking ideas
  • Create scroll stopping content that showcases your business
Friday Fun Facts 2023

Friday Fun Facts 2023

You will learn:​

  • A compilation of our 2023 weekly published Sales Psychology Facts
  • Discover the insights of customer behaviour
  • How you can use sales psychology techniques in your own business
  • Learn how to implement powerful psychology frameworks to ethically influence your customers
Hyperbolic Discounting

Hyperbolic Discounting

You will learn:​

  • How Hyperbolic Discounting is killing your productivity and what to do instead
  • Learn the tools to optimise your productivity and time management skills
  • Identify psychological triggers to outsmart the Curve of Temptation to choose better options
  • Master the art of persuasive decision making
Friday Fun Facts 2024

Friday Fun Facts 2024

You will learn:​

  • A compilation of our 2024 weekly published Sales Psychology Facts
  • Discover the insights of customer behaviour
  • How you can use sales psychology techniques in your own business
  • Learn how to implement powerful psychology frameworks to ethically influence your customers
Friday Fun Facts 2025

Friday Fun Facts 2025

You will learn:​

  • A compilation of our 2025 weekly published Sales Psychology Facts
  • Discover the insights of customer behaviour
  • How you can use sales psychology techniques in your own business
  • Learn how to implement powerful psychology frameworks to ethically influence your customers

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