What are Archetypes?
Have you ever noticed there are timeless characters who appear throughout history, making an everlasting impression and leaving a thumbprint on the world?
These are what we call Archetypes: Universally recognised figures that represent specific human motivations, emotions and behaviours.
Archetypes make sense to us. Our brains subconsciously organise (or collect) ideas into groups by using logical patterns and common traits. Recognising these models in humans helps us to process and understand a story. These common traits ignite particular emotions which trigger an innate response.
So, how are Archetypes used in business?
As humans, we connect with people. We buy from people, build relationships with people and share experiences with people – not products or services.
When a business exhibits a certain archetype, people immediately recognise it.
When a person exhibits a certain archetype, people immediately relate to it.
Identifying instinctual behaviour patterns gives you the power to create differentiation and deeply connect with your customers, potential clients and business partners.
Let’s find out how you can harness the power of Archetypes…
