Sales Psychology Course

Discover Sales Psychology & The Art of Persuasion with our 6 Week Accreditation Course

February – April 2026

February 27th – April 2nd, 2026 (every Friday)
9:00 am – 11:00 am AEDT

Virtual Classroom

Leanne Banner

March is the Perfect Month to Master Sales

Our first Sales Psychology Course of the year occupies a strategic position within the business calendar. Far enough into the year to understand your goals, but early enough to pivot and make powerful progress with your business. The Sales Psychology Course gives you the momentum to sharpen your strategy, boost conversions, and hit targets well before year-end pressure kicks in. You’re building confidence, capability, and competitive edge before the mid-year rush.

This is the perfect time to refine your messaging, understand new buyer behaviours, and refresh your approach using the latest techniques, just in time to ride the next growth wave.

Have you ever wondered why…

Customers are constantly surprising?

Understanding their behaviours, personalities, preferences and decisions is not unlike a detective solving a mystery. But how do we understand the secrets behind our customers?

In this sales psychology course, we explore the art of persuasion and how to develop your irresistible sales style to connect, create influence and achieve the outcomes you really want.

Successful salespeople have these skills in abundance

Understanding the neuroscience behind how customers think can give you an edge over the competition. Learn how to identify potential barriers to sales, craft more persuasive stories and win more business from better clients.

The course will equip you with ideas, processes, tools and frameworks to conduct exceptional business and sales practices well into the future.

Creating customer journeys isn’t just about fixing problems. The difference between average and extraordinary businesses is understanding the ‘emotional’ journey of a customer. Learn how to combine business and science to elevate your sales beyond the basics and well in the future.

Every salesperson is different and every customer is different, yet in the world of sales, we are expected to operate in the same way. What is often misunderstood is that the loss of a sale is often the result of communication breakdowns.

And that is because everyone is different.

Leanne Elich

In this course, you will learn…

  • Identify your unique sales strengths and infuse this magic to attract more customers

  • Learn the systems we put in place to increase our clients’ win rate from 50% to 90% in just 8 weeks

  • 10 – 30 x your engagement by applying the principles of behavioural science, emotion mapping and persuasion

  • Know how to get into the minds of your customers to emotionally motivate them to make the right decisions

  • How to get your customers from no to yes quickly

  • Create a brand that works well on all levels, visually, mentally and energetically, for better conversion rates

  • Persuasively price your products with the power of Pricing Psychology

  • Learn to negotiate with confidence and kindness

  • Gain unstoppable belief in yourself to step out into the world of sales with an irresistible drive

Our Sales Psychology course is designed to empower you with essential skills and insights.

By leveraging psychological principles, businesses can optimise their
strategies to drive conversions and strengthen customer loyalty.

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Client portal

Gain access to a comprehensive client portal.

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Engaging live sessions and workbooks

Participate in six interactive sessions with a detailed workbook.

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Guides for practical application

Receive curated guides and real-world case studies to implement your learning.

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Ongoing support and resources

Enjoy continuous tools and frameworks to conduct exceptional sales practices well into the future.

Are You Ready to Become an Associate Neuroplastician®?

Achieving the Associate Neuroplastician® status (A.npn) gives you a significant advantage in your field. Enrol in the Sales Psychology Course now to harness the power of neuroscience and transform your business strategies.

The Sales Psychology Course, a unique blend of sales strategies and neuroscience, has been accredited by the prestigious Institute of Organizational Neuroscience.

Participants who successfully complete the course will be awarded their Fundamentals in Neuroscience Certification and are eligible to become an Associate Neuroplastician®, a testament to their proficiency and knowledge in the fundamentals of neuroplasticity in business.

Neuroscience is an emerging discipline with a surging demand in organisations. The Associate Neuroplastician® status, recognised by the post-nominals A.npn, equips you with the professional credibility and the competitive edge you need to excel within your industry.

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Customer success stories

Pricing Plan

Course Highlights

Learn Behavioural Science in Business to enhance your sales techniques.

Key Insights

Master Customer Journey Mapping for effective engagement and conversion.

Sales Strategies

Understand the Architecture of Decision Making to influence buyer behaviour.

Full Course

$1690 one-time payment

$1690

Includes:

  • Sales Psychology Principles

  • Competitive Analysis Techniques

  • Key Persuasion Principles

  • Archetypes and Profiling

  • Being Human in Sales

  • Simplicity Theory Insights

  • Periodic Table of Sales

  • Negotiation Psychology

  • Discounting Frameworks

  • Pricing Psychology

  • 7 Principles of Influence

  • Cognitive & Psychological Biases in Sales

  • D.I.S.C. Personality Profiling

  • Communication Styles

  • Identifying Behaviours

  • Converting Storytelling Skills

  • Interactive Learning Modules

  • Expert Guidance Included