Grow your business with the power of Behavioural Science and Psychology

We inspire businesses and people to IMPACT the world! Build your business using science, and reach peak performance fast.

Changing Business – One Brain at a Time

Our expertise in the application of psychology and neuroscience for business brings a fresh perspective to business mastery.

Known for transforming individuals, teams and organisations we utilise breakthroughs in behavioural science and cognitive neuroscience to reshape the way you do business.

With our team of experts, we build sales and business programs for visionaries, game changers and forward thinkers. Our goal is to help you transform your innovative ideas into extraordinary business solutions that become iconic and superior in the hearts and minds of your consumers.

Join us on this journey to unlock the ever-evolving depths of human decision making and elevate your business one brain at a time.


Leanne Elich PhD., GAICD.
Sales Psychology & Business Strategist

Brainz Magazine

Our CEO Dr Leanne Elich, is an Executive Contributor for the exclusive Brainz Magazine.

Brainz Magazine is a global digital magazine focusing on exclusive interviews, articles and information on entrepreneurship, personal development, leadership and lifestyle. They handpick and invite their contributors based on their knowledge and expertise within their industry and reach over 1.2 million people per month.

Psychology Driven Business Techniques

Are you ready to take your business to the next level? At Leanne Elich Consulting (L.E.C.) we help you elevate your business using psychology driven business strategies and sales techniques. We work with individuals, teams and organisations to create human-centric sales processes, ethically influence customers and master practical business skills to become industry leaders.​

Our mission is to educate, develop and support exceptional businesses to take a ‘Mind Wide Open’ approach to accelerate their growth faster than they thought possible.​


By translating neuroscience into practical tools and understanding buyer behaviour we help you stand out in a busy marketplace, unravel the challenges of business growth and discover the science behind influential selling. Our techniques utilise the unique dynamics of behavioural science and psychology in business, curated and perfected over 20 years.

A differentiator in today’s business world and a Business Mastermind Program focusing on science, not guesswork.

What is Sales Psychology?

Sales psychology is the science of understanding the emotion, logic and psyche of your target audience to ethically influence them to buy from you. We identify the human behaviour and decision making patterns that drive consumer choice.

We can help you create a unique space in a competitive marketplace that is considered iconic and superior in the hearts and minds of consumers.


We are driven by challenging disruption and developing innovative strategies to drive your business growth.

L.E.C. has a global impact by working and collaborating with leading international business partners.

Business Problems are Human Problems 

We help organisations solve the three main problems in business:

Sales and Strategic Performance

Leadership and Communication

Growth and Market Differentiation

Crack the code with science, not guesswork

We help improve performance by empowering people, teams, and businesses through
psychology driven learning programs, workshops and coaching strategies.
Learn how to supercharge positive consumer engagement,
accelerate business and create loyal customers.

Create Meaningful Customer Experiences
and Increase Performance

We will help you build customer experience mapping, strategic guidelines and science-based frameworks that lead to persuasive messaging, effective closing and consistent sales. Learn how to get customers from “No” or “I’m not sure”……straight to “Yes”.

Communicate your Industry Expertise

It’s all about effective leadership and communication. We will help you identify communication and behavioural patterns to optimise your business leadership and create impactful messaging to showcase your expertise.

Change Habits to Occupy a Unique Space

We will help create unique drivers and frameworks to stand out from your competitors and create an experience that drives habits, loyalty and engagement in the hearts and minds of your customers.

Sales Psychology Program

The program will equip you with ideas, processes, tools and frameworks to conduct exceptional business and sales practices well into the future.

Every salesperson is different and every customer is different, yet in the world of sales we are asked to deliver our value in a compelling way, communicate with customers in an influential way and are expected to sell in an effective way.

2023 Top 20 Women in Business Award

How does one end up at Government House invited by Her Excellency the Honourable Margaret Beazley AC KC Governor of NSW for the Top 20 Women in Business?

Our CEO, Leanne Elich, was awarded the 2023 Top 20 Women in Business and connected with some of Australia’s finest businesswomen at a spectacular event at Government House.

“We realised we all had a lot in common….passion for everything we do, what we stand for and making an impact on the people around us and beyond.

Words cannot express the honour and the privilege of being included in the top 20 Women in Business.

For those of you who have taught me, inspired me, encouraged me and supported me, you have made me the person I am today” 


– Dr Leanne Elich

How can we help you succeed?

Getting you to master business intelligence is as easy as following 6 simple steps:

Establish and define the relationship with you

We offer a COMPLIMENTARY Discovery Session to get to know each other which can take place either online or in a location of your choosing. Within this Discovery Session, we take the time to get to know you, understand your current business challenges and work with you to identify your plans for long term success.

Understand your challenges and goals

We get into the nitty gritty of your challenges, outcomes and skills gaps and gather the facts to better understand what your current situation is, what you want to achieve, and how we can help. Together, we will evaluate the best way forward to start seeing results.

Analyse and evaluate industry differentiation

We use our expertise to analyse your competitive market and evaluate customer decision making and purchasing behaviours in your industry. This includes analysing personas, motivations, barriers to sales, opportunities and risks. We also evaluate the sales strengths and business acumen of the team.

Design and build a business and sales psychology program

Our team develops a detailed strategy outlining how best to achieve your goals. We then build a customised business and sales psychology program for you and your business. Our recommendations will be presented to you in person. We work together to build the best program possible to meet your business needs and goals.

Deliver the program and implement new techniques

We work with you and deliver your program in the format best suited to you and at the frequency most suitable for your team. We implement all behavioural science strategies and teach you the skills and tactics to continue your professional development long after we have finished.

Monitor implemented strategies and provide ongoing support

This is where the real fun begins – managing and tracking your long-term business success! We offer ongoing coaching and support to ensure you are utilising your new skills to their full potential. We will also review the performance of your team to align with business acceleration and growth.

Master Neuroplastician

I am so incredibly honoured and proud to become a Master Neuroplastician awarded by the Advisory Board of ION – Institute of Organizational Neuroscience!

“Your dedication to the pracademic field of applied neuroscience has paid off, and we couldn’t be prouder of your achievement. Your expertise in neuroplasticity continues to make a positive impact on many others. Please keep inspiring us all on this incredible journey of brain transformation.”


– Dr Justin James Kennedy, Neuroplastician Assessor and Advisory Board Member

What our wonderful clients say…

Edward Zia Smiling - another happy customer of Leanne Elich Consulting

Leanne Elich is an authentic, energetic and brilliant Business Mentor & Sales Educator with incredible ideas and a heart of gold. She leads by example and her ideas are proven, tested and solid. Amazing lady with such a kind drive and I LOVE HER WORK!

Edward Zia, International Master Coach
Excellence Above Coaching, Sydney
Belinda Farrell highly recommends Leanne Elich Consulting's Business Mindset Workshop for the medical industry

Just fantastic; I could not recommend this any more. This will make me such a better account manager. I was so happy with all the content and Leanne; you are just so fantastic at what you do.

Belinda Farrell, Account Manager
Elite Medical, Sydney
Wendy Schumer highly recommends Leanne Elich as a professional speaker on business, leadership and sales psychology

Leanne is an energetic and enthusiastic speaker who has broad experience in clinical and corporate aspect of Healthcare. Leanne has formed strong relationships with colleagues and clients and is well connected and highly regarded. She is well known for her passion for technology and her creativity

Wendy Schumer, Regional Director of Sales and Marketing
IBA, Melbourne
Lassie Zia, a coach in her own right, highly recommends Leanne Elich Consulting for coaching services

With extensive experience in the medica, hospital and private health industries, Leanne has developed her own unique system for business growth strategies. Her ideas and methodologies are proven and tested, and really gets results. I highly recommend Leanne’s services.

Lassie Zia, Managing Director
Excellence Above Coaching, Sydney
Stephen Betverdeh highly recommends Leanne Elich Consulting for business leadership coaching

Today I caught up with the wonderful Leanne Elich and what an amazing catch up it was!…I walked away feeling totally energised. I learned so much in such a short period of time. If you’re currently a people leader or if you aspire to become one, I cannot recommend Leanne and her business Leanne Elich Consulting enough!

Stephan Betverdeh, Sales and Marketing Services Operations Manager
Amgen, Sydney
Hacia Atherton highly recommends Leanne Elich Consulting's business and sales workbook

This is a must-have roadmap to successful external and internal sales. If you need to present ideas to a board or senior management team if you lead change management projects or need to be influential in your communication in any way, this book is for you!

Hacia Atherton, CEO and Founding Director
EWIT, Melbourne
Jennifer Rosentreter highly recommends Leanne Elich Consulting's business leadership workshop

I just wanted to make note about how professional and inclusive Leanne was to work with. She explained all aspects of this Workshop in great detail and ensured everyone felt included and understood… has set the bar extremely high

Jennifer Rosentreter, Customer Service Manager
Elite Medical, Brisbane
Sean Rowlands highly recommends Leanne Elich Consulting for the Sales Psychology program.

Leanne’s Sales Psychology program was fantastic- in depth yet highly practical, I’m so excited to embed my learnings into my daily work life and I no longer see ‘sales’ as intimidating and overwhelming.

Sean Rowlands, Regional Sales Director
Vulcan Cyber, Sydney
Rahul Mahadevan from the USA highly recommends Leanne Elich as a knowledgeable business leader and coach

Leanne is a remarkable sales leader. I’ve had the pleasure to work with her at Varian and her enthusiasm is contagious. She loves working with customers and clients and is a great business partner. Looking forward to engaging with Leanne again

Rahul Mahadevan, Founder and CEO
The WiTT Group, USA
Alasdair Godfrey highly recommends Leanne Elich Consulting's business and leadership workshop

I was looking forward to this workshop for weeks, and it exceeded my expectations! It gave me insight into the way I tackle aspects of my work/life. It was delivered in a very engaging way.

Alasdair Godfrey, CEO
HT Analysts, Sydney
Siobhan Mulvahil stands confidently and highly recommends Leanne Elich's business course called the Business Mastermind Program

The Business Mastermind Program is a must for anyone who operates a business or works in sales. It will assist you in understanding your target clients better, how you communicate with them effectively and the science behind the sales process. Leanne’s knowledge and charisma make the course enjoyable as well as informative.

Siobhan Mulvahil, Freelance Marketing Consultant
With Zest, Melbourne
Stephen Betverdeh highly recommends Leanne Elich Consulting for business leadership coaching

Today I caught up with the wonderful Leanne Elich and what an amazing catchup it was!…I walked away feeling totally energised. I learned so much in such a short period of time. If you are currently a leader or if you aspire to become one, I cannot recommend Leanne and her business Leanne Elich Consulting enough!

Stephen Betverdeh, Business Analytica and Insights Manager
Amgen, Sydney
Tania Puglisi highly recommends Leanne Elich Consulting's Business Mindset Workshop for the Medical industry

The two days spent learning from Leanne’s wealth of knowledge was amazing. I have taken away so much information and will put her framework into place. If you’re considering doing this workshop you will not regret it.

Tiana Puglisi, Customer Service Liaison
Elite Medical, Brisbane

Want a sneak peek?...
Get Your COMPLIMENTARY Business Mastermind eBook Now

The insider guide and 'sneak peek' into the only sales tool you will EVER need!


  • How to overcome frequent sales challenges
  • How to make a winning first impression
  • The art of building rapport
  • The understanding of psychological based customer behaviours
  • How to master conversational rhythm
  • High-level customer services strategies


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