L.E.C. News

Psychology of Selling

Psychology of Selling The human brain is amazing. We can break it down even further when it comes to making a purchasing decision. People buy a product or service for two reasons: 1. To solve a problem (Need - Logic) 2. It brings them joy (Want - Emotion) A recent...

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It's Logical "Disruption is not just about technology changing; it is about changing the logic of a business" - Stanford Professor William Barnett As companies try to adapt to the new environment, there will definitely be winners and losers. While it is impossible to...

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