In my years as a behavioural scientist and sales psychology strategist, I've learned one thing above all: diversity isn’t just good ethics, it’s excellent psychology. In business, this principle...
Let’s dive into a topic that’s a game-changer in the business world but often gets pushed aside — the razor-thin line between influence and manipulation. These two concepts may look similar, but believe me, they’re as different as day and night in their core...
Let's talk about something we all know too well – Meetings. And not just any meetings, but the ones that seem to multiply on our calendars like rabbits. Ever since we've embraced the whole hybrid/remote work scene, the number of meetings has increased by over 60%. The...
Welcome to the exciting world of revenue streams! In today's digital age, there are more opportunities than ever to diversify your income and make money doing what you love. Whether you're a small business owner, a content creator, or an aspiring entrepreneur,...
The Moral Dilemma Of Automation Are we stuck?Companies all over the world are automating everything from optimising logistics, internal processes, external customer service to the daily operations driven by Artificial Intelligence. Is this because humans aren’t up for...
Psychology of Selling The human brain is amazing. We can break it down even further when it comes to making a purchasing decision. People buy a product or service for two reasons: 1. To solve a problem (Need - Logic) 2. It brings them joy (Want - Emotion) A recent...
It's Logical "Disruption is not just about technology changing; it is about changing the logic of a business" - Stanford Professor William Barnett As companies try to adapt to the new environment, there will definitely be winners and losers. While it is impossible to...
Is Emotion a Sales Strategy? Emotions in business are often seen as a sign of commercial weakness but it is the one thing that enables you to directly connect with your customers. Having Emotional Intelligence gives you the ability to understand and manage not only...