In my years as a behavioural scientist and sales psychology strategist, I've learned one thing above all: diversity isn’t just good ethics, it’s excellent psychology. In business, this principle...
L.E.C. News
How can you build a more diverse team and better serve your customers?
Mar 10, 2024 | Behavioural Science, Business Tools, Leadership
In my years as a behavioural scientist and sales psychology strategist, I've learned one thing above all: diversity isn’t just good ethics, it’s excellent psychology. In business, this principle holds especially true. A team diverse in thought, background and...
Why is Every Great Coach a Neuro-Plastician?
Jan 14, 2024 | Behavioural Science, Business Tools, Leadership
Meet Ken, a career coach who uses the power of neuroplasticity to transform lives. Neuroplasticity, or the ability of the brain to adapt, allows Ken to support clients through emotional crises, work dilemmas, and the pursuit of personal and professional growth. He’s a...
Is “Meeting Creep” costing your business money?
Dec 9, 2023 | Behavioural Science, Business Tools, Sales Psychology
Let's talk about something we all know too well – Meetings. And not just any meetings, but the ones that seem to multiply on our calendars like rabbits. Ever since we've embraced the whole hybrid/remote work scene, the number of meetings has increased by over 60%. The...
What Are You Worth?
Dec 3, 2023 | Behavioural Science, Business Tools, Leadership
In our lives, one of the common yet often overlooked challenges we face is underestimating ourselves. To be completely honest, I’ve been down that road myself. It’s a prevalent issue that prompts me to delve into a crucial topic — understanding your genuine worth....
Revenue Streams That Work!
Nov 13, 2023 | Behavioural Science, Business Tools, Sales Psychology
Welcome to the exciting world of revenue streams! In today's digital age, there are more opportunities than ever to diversify your income and make money doing what you love. Whether you're a small business owner, a content creator, or an aspiring entrepreneur,...
The Moral Dilemma of Automation
Dec 7, 2021 | Business Tools, Sales Psychology
The Moral Dilemma Of Automation Are we stuck?Companies all over the world are automating everything from optimising logistics, internal processes, external customer service to the daily operations driven by Artificial Intelligence. Is this because humans aren’t up for...
My pick for the best Business Planner for 2021
Jan 6, 2021 | Business Tools, Leadership
My pick for the best Business Planner for 2021 Â GET YOUR BUSINESS PLANNER I promised to share more productivity tips and the tools that I CANNOT live without! For several years I have been using the most beautiful and organised business planners, meeting notebooks and...
May the FORCE be with you
Oct 26, 2020 | Brand Strategy, Business Tools
May the Force be with you 2020 will forever be remembered as the 'year that changed the world'; no one could have imagined the impact. The evolution of year 2020 will continue into 2021 and most likely beyond, so future proofing your business now will determine...
It’s LOGICAL!
Oct 13, 2020 | Business Tools, Sales Psychology
It's Logical "Disruption is not just about technology changing; it is about changing the logic of a business" - Stanford Professor William Barnett As companies try to adapt to the new environment, there will definitely be winners and losers. While it is impossible to...
Zooming into Sales
Sep 30, 2020 | Business Tools
Zooming into Sales Gil Peretz, a TEDx speaker and an international author, has certain ideas on how to rock on your next Zoom sales call. "These ideas can help you to turn the lemon of COVID-19 into lemonade – and, perhaps, with some limes, into the best margarita...